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Spot On Insurance

Spot On Insurance

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Is your marketing strategy reaching the right customers? Are you making the sales needed to sustain and grow your business?

Insurance is first and foremost a business.  Consequently, effective sales and marketing are a must if you want to stay in business.

Selling and marketing are skills that can be learned

How can I fine-tune my strategies to get the biggest bang for my buck?

Marketing and selling insurance can be challenging.  Firstly, it’s a service, not a product that people can see and touch.  Additionally, many people see insurance as something you only get when you have to, not as an essential part of their overall financial strategy.

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That’s why you’ll learn how to target your marketing efforts to reach the audiences most likely to need and want your insurance products.  You’ll also master the latest digital tools to help you build genuine relationships with your policyholders.  You don’t want them to hear from you only at policy renewal time or when they have a claim!  And these skills aren’t just for front-line salespeople.  Nowadays, having a personal brand and being able to communicate that brand effectively is essential for everyone’s career success.

SOI’s Sales & Marketing resources are perfect for you if you’ve ever asked:

  • How can I compete with huge national agencies that can easily outspend me on marketing?
  • Why are our sales numbers dropping? Our agents are writing plenty of quotes.
  • Isn’t online shopping for insurance going to make producers a thing of the past?
  • Where can I find the tools I need to successfully implement a digital marketing strategy?
  • What has sales and marketing got to do with me? I’m not an agent.

Podcasts that focus on Sales & Marketing

So check out our wide range of educational and networking opportunities that can answer these and many other questions about marketing effectively in the digital age.

Ep. 248: Using Operational Sales Data to Gain Customer Insight

December 21, 2021Series: Spot On InsuranceGuest: Matt Essick

Ep. 205: Mindset, Marketing, Sales & More

February 23, 2021Series: Spot On InsuranceGuest: Ryan Stewman

Ep. 202: Inflection Point: Redefining Your Role in the Insurance & Financial Services Industry When the Existing Model No Longer Works

February 2, 2021Series: Spot On InsuranceGuest: Troy Korsgaden

Ep. 196: The Science of Influence

December 22, 2020Series: Spot On InsuranceGuest: Brian Ahearn
More Podcasts on Sales & Marketing

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Spot On Insurance

We help leaders in insurance navigate the complexities of our evolving industry.

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Learn

  • Agency Management
  • Cybersecurity
  • Diversity & Inclusion
  • Insurance Careers
  • Professional Development
  • Regulatory Compliance
  • Sales Marketing
  • Surplus Lines
  • Tech & Insurtech

Listen

  • Spot On Insurance Podcast
  • Conversations in Black & White
  • Compliance DOs and DONTs
  • The Covid-19 Specials

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