Azul Terronez is a TEDx Speaker, bestselling author, and CEO & Co-Founder of Authors Who Lead, a company that provides coaching services for aspiring authors. He has over 20 years of experience as an educator and as a writer for TV shows. He champions the idea of writing a book that transforms the reader instead of something that simply relays information. Azul is also the host of the Born to Write podcast, a show where they interview different authors and talk about the many reasons why they became authors. 

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Azul joins us to share advice on what new authors should keep in mind when writing their first book. He describes his struggles with dyslexia, his not-so-typical college route, and why he decided to pursue a degree in arts and theatre. He explains the difference between a transactional book and a transformational book and shares the common mistakes many new authors make when writing their masterpiece. Azul also shares how you can establish a healthy and realistic writing pace and what you should expect from finishing your book.

What you’ll learn:

• Why Azul didn’t think he’d go to college and his struggles with dyslexia.
• His experience as a college student and why he pursued a degree in arts and theatre.
• How he got started with writing scripts and his career on television sets.
• How he managed to publish a book despite his dyslexia and what he wrote about.
• Differences between transactional and transformational books.
• Common mistakes new authors make when writing leadership books.
• Establishing a writing pace to complete your first book.
• What you should expect your finished book to look like.

Key Takeaways:

• The idea isn’t the content; it’s part of it.
• You have to untrain your brain from believing that writing’s hard.

Connect with Azul:

• Authors Who Lead
• Born to Write Podcast
• azul@authorswholead.com

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