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Ep. 09: Creating a Culture of Creativity

Spot On Insurance
Agency Management
Marsha Egan

Shownotes

Marsha Egan is a life coach, success strategist, and the owner of the established professional coaching firm The Egan Group, Inc. Her company is built around transforming leaders, inspiring confidence, and achieving the right results. She has a long list of achievements that include being named 2006 Pennsylvania’s 50 Best Women in Business, Insurance Person of the Year Award, and has performed over 200 speeches and keynotes to over 50,000 people.

This episode brought to you by:


Insurance Licensing Services of America Logo

Insurance Licensing Services of America (ILSA), America’s premier regulatory compliance experts. To learn more visit ILSAinc.com.

Marsha joins me today to share her wisdom on promoting a culture of creativity. She talks about why creativity is important, how to properly inspire your workers to be creative, and how to keep them engaged and willing to be creative even in ordinary tasks.

“Everyone involved wants to see creativity, however there are things that are done that squash it.”

Marsha Egan

What you’ll learn:

  • Why engagement is important.
  • How communication within the company can improve creativity.
  • What is “positive focus?”
  • The difference between encouraging creativity and encouraging a culture of creativity.
  • How to avoid an organizational culture that discourages creativity.
  • Why you should sometimes utilize an idea that didn’t work before.

Key Takeaways:

  • Asking questions and listening to their response can help improve engagement.
  • Reprimanding people for being creative could potentially discourage creativity in the future.

Connect with Marsha

  • mashaegan.com
  • Great Points Podcast on iTunes

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Previous Post: « Ep. 08: Compliance in the Age of the Internet
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