Rahim Rajpar is the CMO & Co-Founder of Plum Life, a company that provides insurance advisors with an innovative platform fitted with tools and other resources to simplify the process of selling insurance. The platform seamlessly integrates everything involved in a transaction, from quoting to application to issue. Plum Life was born in the middle of the COVID-19 pandemic, capitalizing on the accelerated surge of digital services and online meetings. Rahim is also a thought-leader and speaks on customer engagement and business digital enablement.
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Rahim joins us to discuss how Plum Life enhances the customer-advisor experience. We discuss some of his career milestones and the dream that led to the founding of Plum Life. He explains how COVID-19 changed the insurance landscape and what studies currently show on working in a purely online environment. He describes the emotional rollercoaster a customer experiences when looking for and purchasing insurance. Rahim also explains how the Plum Life platform helps insurance advisors with the follow-up process.
What you’ll learn:
- Rahim’s childhood in Kenya and when they migrated to Canada
- Pursuing a career in financial services during the tech boom
- Some of the early roles in Rahim’s insurance career
- How Plum Life started and what they wanted to represent
- What Plum Life is doing to arm advisors with digital resources
- Why Rajim considers advisors as customers
- Tracking the emotional mindset of a customer as they go through the buying journey
- How their platform helps both advisors and customers
- The different tools and resources available on the Plum Life platform – especially for the follow-up process
- The hard work they put into building their platform
- COVID-19 has accelerated the digital leap in insurance
- Technology is all about making processes efficient
- Life insurance, overall, is an amazing business – but it’s going to be a dying business if we don’t adapt.
- Technology can augment the relationship between an advisor and their client.