• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Spot On Insurance

Spot On Insurance

  • Home
  • About
  • Learn
    • Agency Management
    • Cybersecurity
    • Diversity & Inclusion
    • Insurance Careers
    • Professional Development
    • Regulatory Compliance
    • Sales & Marketing
    • Surplus Lines
    • Tech & Insurtech
  • Listen
    • Spot On Insurance | Podcast Series
    • Conversations in Black & White | Podcast Series
    • Compliance DOs and DONT’s | Podcast Series
    • The COVID-19 Specials | Podcast Series
  • Webinars
Previous Episode
Next Episode
Subscribe Now
  • Share on TwitterShare on Twitter
  • Share on FacebookShare on Facebook
  • Share on LinkedInShare on LinkedIn
  • Share via EmailShare via Email

Ep. 35: Key Principles for the “New Marketing”

Spot On Insurance
Sales & Marketing
Michael Jans

Shownotes

Michael Jans is the Co-Founder of Agency Revolution, a digital marketing company that delivers technology and training to brokerages and independent insurance agencies for over twenty years. Their goal is to help businesses have a meaningful relationship with their consumers. Michael has consulted, trained, and coached with more than 11,000 agency principals with a diverse clientele from North and South America, Asia, Europe, and even Africa. His goal for Agency Revolution is not to make it the most aggressive digital marketing company, but the most trusted.

This episode is brought to you by:


Insurance Licensing Services of America (ILSA), America’s premier regulatory compliance experts. To learn more visit ILSAinc.com.

Michael joins me today to share his insight on new and expanding ways businesses can connect with their consumers. He describes the effects of technology on advertising and sales and explains why having online content is not always considered digital marketing. He also shares tips on what type of material to produce as well as the topics old and new businesses can use to engage and retain consumers.

“When you create content, it’s really about them and not about you.”

Michael Jans

What you’ll learn:

  • Why today’s insurance consumer has changed.
  • The effect of technology on trends and people’s behavior.
  • What is content marketing and how does it differ from other forms of marketing?
  • The marketing that works and doesn’t work for their company.
  • The ideal client that generates the most growth and highest margin.
  • The form of content you can use to give value to the consumer.
  • Topics you can use for your content to attract consumers.

Key Takeaways:

  • The ability to keep clients longer is very profitable.
  • Marketing doesn’t stop when you get a customer, that’s just the beginning.

Connect with Michael:

  • AgencyRevolution.com,
  • MichaelJans.com

Previous Post:Ep. 34: Insurance License Types: Getting it Right! Part 2
Next Post:Ep. 36: Using Videos to Drive Growth & Retention

What do you want to learn today?

Get Spot On Insurance on your favorite podcast platform

Subscribe Now

Spot On Insurance

We help leaders in insurance navigate the complexities of our evolving industry.

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube

Learn

  • Agency Management
  • Cybersecurity
  • Diversity & Inclusion
  • Insurance Careers
  • Professional Development
  • Regulatory Compliance
  • Sales Marketing
  • Surplus Lines
  • Tech & Insurtech

Listen

  • Spot On Insurance Podcast
  • Conversations in Black & White
  • Compliance DOs and DONTs
  • The Covid-19 Specials

Copyright © 2021 ReSource Pro · Spot On Insurance · All Rights Reserved

Subscribe | SOI Podcast

Select your favorite podcast platform

Subscribe
Subscribe
Subscribe
Subscribe
Subscribe

Reasons to Subscribe to the SOI Email List:

Content tailored to you over time, I’ll get to learn more about you and deliver content that actually matters.