Melissa Agnes is the President and Co-Founder of Agnes + Day Inc. She is a sought-after keynote speaker and, as a consultant, she helps global brands and government entities prevent and manage a wide range of issues and crises, ultimately guiding organizations to implement what she calls a crisis-ready culture. As a keynote speaker, she travels the world speaking to government and international organizations such as the Ministries of Foreign Affairs and NATO, as well as a wide range of private and public companies, and universities.
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Today, Melissa explains the importance of knowing the difference between an issue and a crisis and the effect of social media when it comes to negative issues and viral videos. She also shares her insight on the United Airlines’ airplane scandal and Oreo’s simple yet perfectly executed political stance regarding the LGBT community.
What you’ll learn:
- The difference between an issue and a crisis.
- How do you identify something negative going viral?
- The steps you should take to regain your reputation?
- Her take on United Airlines’ viral video and social media issue.
- How to implement a crisis-ready culture.
- The appropriate time to respond to a viral video or social media issue.
- Why Oreo’s LGBT social media statement was brilliant.
- Her thoughts on using autoresponders on social media platforms.
- A social media crisis is not actually a crisis, it’s an issue that’s gone viral on social media.
- Social media is meant to be a platform for two-way communication.